Gather the E-mail Addresses of Your Customers and Leads

E-mail is becoming the communication tool of choice for many people. I know that I like to use it because I can send an e-mail from any place at any time. It also gives me the opportunity to be more specific in what I want to say.

Are you gathering the e-mail addresses of your leads and customers?

With an e-mail address, you can follow up with a lead or remind a customer about a product selection. You can also make future contact with a past customer about upcoming promotions.

An e-mail address can greatly cut your marketing costs. Make sure you are collecting e-mail addresses from your customers and leads.