Networking Can Work

I found a great article for you on networking in Replacement Contractor Online. It touches on business networking, such as BNI and your local Chamber of Commerce, and how to do it.

The article also goes into networking with your current and past customers as well as your suppliers, contractors and others. There are some great examples of companies using these techniques.

In our own remodeling business, we network on a regular basis with our past customers as well as homeowners around a jobsite. We find this to be a great source of leads. I've also networked in the past with a local leads group as well as our Chamber of Commerce. Again, excellent lead sources if done correctly. A waste of time, if not.

Check out the article at: http://www.replacementcontractoronline.com/industry-news.asp?sectionID=316&articleID=1061829&artnum=1



Enjoy,

Annette

Award Competitions Are a Great Marketing Tool

A great marketing tool for any remodeling or home improvement company is to enter award competitions. Depending on the type of competition, awards can showcase the beautiful work of your company or the organized and professional nature of your business. Winning an award or many times just being nominated for an award increases the company’s brand in the marketplace and provides a third party endorsement of the company.

An award or the nomination of an award can boost your company’s credibility with customers and potential customers. Homeowners love to do business with an “award winning company.”

An award or nomination can get publicity for your business. Send out a press release about the award and you could find yourself in your local newspaper with free publicity. And once the media is aware of you and your company, they may contact you again for input on additional stories.

I’ve compiled a list of upcoming awards in the remodeling and home improvement industry. And if you’d like to learn more about awards, check out my article 4 Reasons Award Competitions Should Be Part of Your Marketing Strategy.

To Your Success,
Annette

How to create marketing content for your remodeling business without writing one word!

When you give your prospects and customers valuable information, they immediately consider you an industry expert. And consumers feel more comfortable buying from those they consider to be experts. In fact, when your prospects are looking to you for advice and information, it's a much easier sales process.

You would probably love to have more content to give to your customers and prospects, post on your website, or include in your newsletter but maybe you don't have the time to create it yourself or you really don't like to write.

Now there is a way to give your customers and prospects valuable information and post content on your website and blog, without writing one single word!

The solution is Marketing Packs - articles for consumers specifically targeted to home improvement and remodeling. You can use and re-use these articles for just about any purpose--your own newsletter content, website content, blog posts, consumer reports and much more.

Click here to find out more and learn how you can use Marketing Packs in your remodeling business.