Do You Know Who Your Buyers Are?

Demographics are the characteristics of populations. You’ve probably heard that word thrown around a lot. Maybe your yellow pages rep came in and asked you what the demographics are for your remodeling or construction company’s market. Or you might have read an article that talked about your market’s demographics.

The truth is it’s an extremely important statistic for you to know. And if you don’t know who your customers are, chances are you are wasting an awful lot of time and money trying to get customers for your remodeling or construction business.

Because once you know who is most likely to buy your remodeling or construction services, the easier it is for you to find them.

Now your demographics are not the same as ABC Construction down the street or XYZ Remodelers up the block. Every business is different.

Find the demographics for the jobs that are in your sweet spot. The ones that are produced on time, on budget and with the least amount of problems. The ones where your company makes the highest gross profit.

So what do you need to know? Here are some items to get you started:

Where do they live?
Are they male or female?
Are they married, single, divorced?
What is their economic status?
What problem are they trying to solve?
Or what pleasure are they trying to gain?

Add to your list.

To Your Success,
Annette