Monday, January 5, 2009

Gloom or Boom? You Decide

The naysayers, specifically the media, would have you believe that our economy has ground to a halt. Run and hide, Chicken Little. The sky is falling!

If you choose to listen to their messages of gloom, the sky will fall for you. But if, instead, you choose to believe that our economy can and will support your business, well then it’s a whole different ballgame.

The most important thing you can do right now is to be flexible. Be willing to change your business model. Tweak your products so that you offer those that your market wants to buy. Add or subtract services so that you can reach the most consumers. Be willing to do what it takes to survive and thrive.

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