Thinking about cutting your advertising until the economy improves?

Don’t do it!

For many business owners, including remodeling company owners, the first reaction to a tightening economy is to cut costs. There is nothing wrong with that in theory. But be careful which costs you choose to cut.

For example, advertising. Advertising gets your name out to your potential customers. Without it, how will those potential customers find you?

The trick is to concentrate your marketing dollars on advertising that brings in leads rather than advertising that builds brand awareness. You want a name, contact information and permission to make contact.

Concentrate your marketing budget on activities that generate actual leads for your remodeling business.