How About Those On-Line Leads?

Have you thought about purchasing leads from an on-line lead source?

I know that some remodeling professionals seem to do fairly well (or at least that’s what they say) with on-line leads.

But to be honest, I’ve never had good luck with on-line leads. First, the same lead is sold to many remodeling contractors, not just you. So you are paying for the privilege of automatic competition.

Second, unless you call the lead immediately, you may not even get an appointment because the lead already has what he or she considers to be enough appointments.

And, third, on-line leads are expensive when you take into account that you are not the only contractor receiving the lead.

Tread lightly if you are thinking of using on-line leads. Make sure that you understand the lead generation firm's policies, especially regarding how many contractors will receive each lead and any refund policies. Try a few and ask the lead lots of questions about his or her experience. This will give you a fairly good idea if on-line leads will work for your remodeling business.