See life from your customer's view

Take a moment to daydream.

Close your eyes. Think about your customer. Who is he? Where does she live? Work? Play? What is he or she looking for?

Next (and here’s the hard part) step into your customer’s shoes. I mean really see yourself as your customer.

And then imagine the world through your customer’s eyes. What are the unique problems that he or she faces? Really see their point of view. If they are frustrated, why are they frustrated? If they are angry, why? Sad? What is it that makes them so?

Understand their emotions and their desires.

Now step back into your shoes and fill the needs of your customer.