What About Your Bailout?!

Bailouts! You may be wondering why no one ever bails out the little guy. The small business that supposedly has made this country what it is today. The entrepreneurs who perpetuate the American Dream.

That’s because what today’s small businesses (and your remodeling company) need the most are customers. Customers who will open up their wallets and exchange money for your valuable products and services. Once a business has customers, the money follows.

Congress is not going to help you out. And the media certainly isn’t either. All of this economic crisis talk has put consumers on edge and forced them to tighten their purse strings.

So you need to help yourself. And you can do this by marketing. Don’t stop marketing. Look for ways that you can reach your prospective customers through low and no cost methods. Show your value.

Here’s a marketing tip that won’t cost you a single cent: Return all phone calls. Preferably the same day. If not, by 9 a.m. the next day.

When you return a phone call immediately, it shows the prospective customer that you value and respect them. They begin to think this is how you will treat them during the project.

Start working on creating more customers for your remodeling business. They are out there. You just need to find them.

P.S. Marketing bonus tip #2: Show up to all appointments on time! This one won’t cost you anything either.