Wednesday, October 22, 2008

Sell More Remodeling in a Down Economy

Whether you do the selling in your remodeling company or you have salespeople to do it, it is critical that all salespeople be at the top of their game.

Make sure salespeople are up-to-speed on product knowledge. If you need a refresher, call in your manufacturer’s rep or building supply rep right away.

Keep your sales skills strong by reviewing your own sales system and practicing. Do a mock sales call with a family member or friend.

Listen to sales training tapes or read sales literature. The first sales book I ever read was “How to Sell Anything to Anybody” by Joe Girard. Joe was a car salesman and became known as the World’s Greatest Salesperson by selling, on average, six automobiles a day. Joe’s 13 Rules to Success are a must-read and must-follow for any salesperson.

Don’t skip steps in your sales process. Remember when sales were easy? It wasn’t that long ago. You may have been able to get away with leaving out a step or two then. No longer. Be thorough.

Focus on sales and keep your skills in peak condition to help you weather this economic downturn.

Happy Selling!
John

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