Small is the new big!
In this time of economic downturn, it’s a good time to be a small business. Why? Because small businesses can adjust much more rapidly to changes in the marketplace than larger companies.
Think about it. Those large, mega-million dollar remodeling companies need to bring in a specific number of leads each week, sell a certain number of those leads, produce a certain number of jobs and receive a certain amount of cash.
Now our small businesses need to do the same thing but on a much smaller scale. And we likely have much more personal control over our businesses. We can change our advertising mix in a matter of days rather than months. We can contact our past customers simply by picking up the phone or stopping by their homes. We know exactly how a job is going because we can visit it each and every day. We may even be working on the job.
Yes, small is very powerful and a great way to be right now!
Celebrate!
Annette
Tuesday, October 14, 2008
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