Monday, August 31, 2009

Ch - Ch - Changes!

Changes are abounding for me personally and in our remodeling company this month! In August, we consolidated our office space for our remodeling business and that meant my office had to move. It was a long process. I can't believe just how much stuff accumulates over the course of 24 years! But it also meant a thorough cleaning and re-organization. It's amazing how refreshed that can make one feel!

The second change was taking our daughter to college. That's an even bigger one because she's an only child. The house seems quiet but I'm keeping myself busy with lots of projects.

Look for more changes in On The Level Consulting in September. We are adding more items to make running your company easier. And a new service to help you improve your company's Google local search ranking.

Regards,
Annette

Monday, August 3, 2009

Award Competitions Are a Great Marketing Tool

A great marketing tool for any remodeling or home improvement company is to enter award competitions. Depending on the type of competition, awards can showcase the beautiful work of your company or the organized and professional nature of your business. Winning an award or many times just being nominated for an award increases the company’s brand in the marketplace and provides a third party endorsement of the company.

An award or the nomination of an award can boost your company’s credibility with customers and potential customers. Homeowners love to do business with an “award winning company.”

An award or nomination can get publicity for your business. Send out a press release about the award and you could find yourself in your local newspaper with free publicity. And once the media is aware of you and your company, they may contact you again for input on additional stories.

I’ve compiled a list of upcoming awards in the remodeling and home improvement industry. And if you’d like to learn more about awards, check out my article 4 Reasons Award Competitions Should Be Part of Your Marketing Strategy.

To Your Success,
Annette