Tuesday, June 17, 2008

Need some new customers? Look to your past customers first.

Chances are if you have been in business for any length of time, you are sitting on a potential goldmine of work.

That’s right, your past customers have more work for you to do. And they have friends and family who have work for you to do.

That’s assuming that you did a bang up job the first time around. And that is all the more reason to make sure that you do!

Past customers always have more work. Remodeling is funny like that. Once a customer remodels one area of the home, the remodeling fever has been ignited.

It’s your job to keep the fire burning and to keep your name in front of your past customer. How do you do that? By establishing personal relationships with them.

Send them thank you’s, anniversary cards, newsletters, we miss you letters, Christmas or Thanksgiving cards, Valentines Day cards, e-mails. Or just stop in to see them or give them a call on the phone. The idea is to keep that personal relationship going.

Staying in touch with happy, satisfied customers will bring you more work.

Regards,
Annette